Svenska                                                                                                                          Skeppsbron 4                                            


                                                         Design Management

  "No art is more widely misunderstood then the art of architechture and no building illustrates the misunderstanding more clearly then the hospital...It is hard to think of a hospital as a work of art". (Joseph Hudnut, 1947 started Harvard Graduate School of Design)


Our work is based on an interest for Design Management as a way to create values in organizations and society. The practice of managing design may consist of intra-organizational and/or inter-organizational activities. We also believe that cognitive science is unlocking the deeper, neural bases of our creativity, risk tolerance and views of innovation.


  • Design Management link technology, design, esthetic thinking, management ans marketing.
  • Design Management focus on design as a function that offers a language and a method to more efficiently lead an organization.
  • Design influences the environment in many different ways and is a strategic resource.