Ideas and Innovations


A "technology" can be physical objects, artifacts, activities, processes, what people know or what they do; one example is the "know-how" that goes into operating a device in the operating room. A technological project is never technological first and foremost. There is always an idea behind a technology. But there is also often confusion between this idea and situated action. This is because implementing technology directly into a knowledge workers daily life influences established patterns of action. Tools, like computerized patient records, might confuse employees, alter socail realtions and manipulate cognitive abilities. They might even change the ease of solving a problem. But with properly designes tools, experts use them subconsciously, automatically. Ideally the tools, the person and the task seem to meld into a seamless whole. We work with new ideas and innovations related to things such as digital solutions, electronic patient records, telemedicine, virtual hospital, multimedia, service design, sustainability, interaction design, ergonomic sulutions, performance-strengthening practices.

Today high performance environments such as health care and the hospitality industry meet a unique set of innovation challenges. As an example new medical devices and e-health changes hos important medical practices are performed. At the same time tradition prevails within many hospitality spaces and services making improvements difficult to identify and implement across individually managed locations. At we concern ourselves with and help health care orgnaizations that want to innovate, develop and transform important work processes and work tools. Health care is labor intensive. But low productivity in health care is mostly a product of low investment. make health care not a cost center but an economic engine. We enable medical organizations to transform their culture and build the capabilities required to innovate routinely. We identify opportunities for growth by revealing employees latents needs, behaviors and desires and visualize new ways to serve and support patients. Often technology-visible or invisible-is the vital ingredient that mediates the relationship between the human and the place. Transformation projects such as computerizing certain work tools deliver new experiences for the patients while simultaneously developing the infrastructure and capabilities needed to grow. We use design thinking to help clients navigate the speed, complexity and opportunity areas of todays world. Transformation by design process helps health care organizations work in new ways through the power og human-centered design. It helps them to grow and sustain a culture of innovation.